In April 2016, First Landing Education held a press conference and launching ceremony for its initiated ‘Lilac Plan’ in British Embassy, Beijing. There are two academicians from Cambridge University as guest speakers in the ceremony, and they have had an in-depth communication with 80 international school principals. 

Elite Student Speech Tour also has been launched this time. The "Lilac Plan” consists of five components: students from Oxford and Cambridge university China Speech Tour; A-Level Teacher Training; A-Level Principal UK Tour; Middle School Background Enhancement Project and Cambridge University Undergraduate Application Interview Training Camp. 

FLE decides to take the “Lilac Plan” as a regular activity in the Lilac blossom season every year to build a sound international education platform for Chinese students. 

FLE launched its second ‘Elite Overseas Students - China Cultural Exchange’ charity event in April 2017. It has sponsored by First Landing Education and co-organized by the China-Britain Business Council, officials from the UK Investment and Trade Administration and the China-Britain Business Council, current academicians and inspectors from Cambridge University, and representatives from nearly 50 secondary schools. 

There are more than 40 schools have been involved this time covering 30 provinces and cities in China. Nearly 8,000 Chinese students gained new insights from 16 elite students from Oxford and Cambridge university. 

FLE has fully funded this activity under the principles of education, public welfare, and service which allows International education to enter Chinese campus and get close to Chinese student.